essentials of strategic management 4th edition pdf download

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Learning outcomes, key points and summaries to focus your reading on what matters.

Worksheets for strategy analysis that can be used to tackle real-world situations.

Over 120 short, topical case studies drawn from every type of organization across more than 20 countries, written especially for this book and supplemented with questions and tasks.

With an emphasis on topical, distinctive and engaging features, this text offers:

Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization – from Shell, Airbus and Tesco to small and non-profit enterprises. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.

Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem.

Essentials of strategic management 4th edition pdf download